Werlabs
Scaling preventive healthcare
Bringing preventivehealth to 8 billionpeople
Werlabs wanted to build a new health-creation system beyond treatment, focusing on prevention.
- Design strategy & planning
- Interviews & workshops
- Personas & journey mapping
- Information architecture
- Systematic design
- UX validation
- Prototyping
- Brand development
- Brand identity
Werlabs' core business had traditionally focused on health checks for a specific user group.
The opportunity was to use technology to build a closer relationship with the public — moving beyond the traditional health check and towards a more proactive approach to health.
As Head of Design / Creative Director, I led Research, Visual and UX strategies and disciplines across desktop, mobile and out-of-home.
We collected both quantitative and qualitative data to better understand our users.
We redefined our personas and used workshops to challenge our assumptions, creating a clearer roadmap for where Werlabs could go next.
An important part of the process was making the data and insights accessible to the wider team, so that decisions were grounded in a shared understanding of our users.
A new Werlabs
Working with POST agency, we developed a new brand platform: 'Sluta spegla dig'.
The idea was to move beyond the surface — beyond what we see in the mirror — and encourage people to understand their health at a deeper level.
Upscaling design
The customer platform was critical to Werlabs' future.
We built the business platform from the ground up with growth in mind, working in sprints with the design team and front-end.
We developed a digital design system that created a stronger foundation for the product — defining UX, interaction and navigation while developing visual digital concepts and an atomic UI kit.
The system allowed the Werlabs identity to extend consistently across digital touchpoints.
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My focus was also on levelling up the design team and establishing stronger design principles as Werlabs grew.
Plasma became the first design system, supported by workshops and usability work.
We also worked with partners including Accenture, H&M and Volvo.
The final parting gift
My focus towards the end was moving towards deeper user research to refine our insights and proactively plan the future of Werlabs.
We also established ways of capturing data to better understand the impact of our work on sales and brand recognition, creating a stronger feedback loop between what we designed and how it performed.
That became my final parting gift to a team that gave everything.