— About
If I could sit in the forest with a pair of headphones and a book...dröm (dream).

— Interesting fact
I met my wife (who’s from Göteborg) on a booze cruise to Ha Long Bay in Vietnam. The boat was called the “Jolly Roger”. We spent 24 hours together before I hopped on my motorbike and literally, rode off into the distance (to Saigon).

Since then, we’ve been inseperable.
— Intro
Currently Design Director at McKinsey & Co / Veryday.

Over the last 12 years, I have had the immense fortune to have worked with some amazing people on  awesome projects for supportive clients. I have been incredibly lucky.

I started out with the dream to be a Industrial Designer. To emulate David Lewis and his work at Bang & Olufsen. I realised after my first stint at Michael Anastassiades that although I loved the creativity, the intricacies, the engineering restricted me.

Then came work on the brand, and the website. I knew straightaway this is where I wanted to be, so I did what any good designer does...I pivoted. I challenged myself and through all the opportunities that have come to me, I still do.  

I always believe in growth. I love being wrong and getting hard feedback. Design is to be meaningful and so with every project that I involve myself in, I strive for that.
— Work
– McKinsey & Co / Veryday (21'–)
– Werlabs (19’–21')
– Advinans (17’–19’)
– Morgan Stanley Capital Investments (14’–17’)
– DRC Group (10’–14’)
– Studio Michael Anastassiades (08’–10’)
— Community
I believe in giving back but I always wondered how? But 2020 was something else. A time when the world changed, and many were lost and abandoned. I wondered what would I have done if this happened to me? Community. Being part of something where I had support.

So I engaged. I joined the Amazing Design People List, and met 100+ amazing designers, looking just for a chance. Thankfully, many got it. I even got the opportunity to be a part of their Coffee Hours (#7) which was really cool.

Through the Fearless community, I became the Sweden lead and I have been striving to build a better community. One that supports everyone. I have met some amazing designers.

Now at McKinsey, as part of the design leadership in the studio, I help drive events such as recruiting campaigns and our internal meet-ups to support all of our designers worldwide. All as well as being a mentor where I can be to some of the most stellar designers around. It's a lot of fun!
Design Leadership Sweden
Exploring the Future of Design

Alongside my colleague and very tall friend Mateo Udovocic, we presented how we saw the growing affect on AI, key considerations as well as some inspiring use cases from McKinsey & Co.
Design Lead
/Hyper Island
Leading the creative process

Presented "How to lead the creative process" at Hyper Island for the Design Leads program for the past 3 years.

Also, been involved in workshops and sessions with the Hyper Island UX program in Karlskrona (22'–23')!
Digital Design & Strategy
/Berghs SoC

Supporting the students on the Digital Design & Strategy course supporting on how to build Digital Products and plan ahead (with my good friend Ron Tong @ Canva)
Fearless Community
Mental Health