Advinans
Rewiring retirement
Rewire yourretirement
Retirement should be enjoyable and stress-free. Advinans started with a planning experience, before moving into a complex SaaS product designed to build a person's finances from work through to retirement.
The full cycle.
- Design strategy & planning
- Interviews & workshops
- Personas & journey mapping
- Information architecture
- Systematic design
- UX validation
- Prototyping
- Brand development
- Brand identity
Building from the ground up
Pivoting as a start-up is pretty standard practice — and it's always part of the fun.
With the focus on getting to market, iterating and deriving insights quickly through validation was an obvious strategy.
Design fast. Test early.
As Product Design Lead, I was the visual and UX evangelist as we built the product from the ground up — building a comprehensive design system and developing a cohesive brand identity.
Work fast, plan smart
Building a complete service is no small task. We sifted through a lot of data, analysing services and critiquing them, then revising our assumptions and knowledge through interviews and workshops.
With a specific focus on business sales growth, the product strategy relied heavily on collating and refining data gathered from sales meetings — ensuring that what we were building remained fluid and agile.
Strategy and quality
Based on all the insights gathered, we built a strong strategy and roadmap that provided a vision for the company, all grounded in quality design decisions.
This meant that when designing, validating and building our features and service, we knew our market — and we knew our selling points.
A dynamic system
Customer experience was always going to play a significant role in the success of Advinans. At its core, it had to be better than the rest. It had to provide value.
Under the hood, our tech team were building things that would have been impossible years before. The challenge was making that complexity feel simple — effortless, even.
Working in design sprints, we built an overarching digital design system that could scale as the product grew.
A comprehensive UI kit, based on Google's Material Design system, gave us a consistent service with UX at its core.
I worked for two years on the brand and product design, helping Advinans grow from an initial 12 people to close to 34 by the end of 2019, with user numbers growing from baseline to more than 20,000.
Using a highly user-centric approach, I developed detailed personas based on interviews and workshops, with particular focus on developing a cohesive experience for companies alongside partners including Northvolt, Volumental, Einride and Linklaters.
I felt I achieved everything I set out to do.
Building a service from the ground up, growing a design team organically and building a product strategy alongside a talented team — all with a vision for the future.